Has Mattel's aggressive IP strategy changed?

Using the suit between Bored Ape NFT versus Ryder Ripps, this article considers its implications for Ripps, NFTs and copyright infrigements

What approach should courts take to new words as trademarks? Does litigation between Puma v. Nike display an issue in trademark analysis?

What are the implications of lowering the standard for distinctiveness by the Court of Justice of the EU and can this exploit trademarks?